Didn’t we know it? Didn’t we learn in the late nighties? Startups and business cases which are based on hype and me-too effects are often not the best investment opportunities.
As a matter of fact during the web 2.0 hype people asked me why we don’t invest in such business cases.
Our answers were based on some simple questions:
- What’s the business model?
- How can a startup earn money?
- How defensible is the case (technology, service, positioning)?
During the last weeks I spoke with a lot of investors (business angels and VCs) about their investment stragegy and the sectors which might be interesting in the future.
Long story short: nobody mentioned web 2.0, ad-funded cases, mobile commumities and other similar cases.
