consumer pools – smart idea

December 12, 2007 at 2:49 pm Leave a comment

What a smart idea! poolbroker is instigating consumer pools for various “mass” products. poolbroker opens a new pool (e.g. electricity pool). People/consumers are signing up and as soon as the pool is reaching a critical mass poolbroker will negotiate with the suppliers (e.g. electricity suppliers) about the best prices.

logo poolbroker

How did they get the idea. Funny enough – in Switzerland it is usual that neighbors are pooling their heating oil demand in order to get better discounts. Herbert Frey, the founder of poolbroker moved from Switzerland to Germany and asked his neighbors in Munich about the common heating oil orders for the next winter. Nobody understood what he was talking about. That was the reason to set-up and organize consumer pools in Germany.

The results are thousands of pool members and a couple of very interesting pools:

and more to come…

I really like the idea because it works and the consumers have an immediate benefit (price as well as handling).


Entry filed under: Entrepeneurs, Startups.

just think about it The Story of Stuff

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This blog is a view from an VC investor, entrepreneur as well as from a private person. You'll find posts about Startups, Technology, Venture Capital, Entrepreneurship and about life and fun. If you enjoy and if you don't please send me your critical comments.

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