Green IT – German technology goes abroad (company building in the US)

April 24, 2010 at 4:48 pm 1 comment

We (Target Partners) have invested in JouleX, Inc., an Atlanta-based developer of software for reducing the energy usage of IT networks. JouleX will use the funds to further expand development and sales of its products in the U.S. and EMEA. JouleX has its roots in Munich,  Germany.

Josef Brunner, a serial entrepreneur and founder of JouleX who lives in Munich presented the technology to me in summer 2009. Josef and I know each other since 2005. I was impressed about the clear benefit of JouleX, its technology and about Josef’s traction. Back in summer 2009 he was more or less a “one man show”.

Josef and I immediately started to work on that case. The first evaluation has shown that the company was facing two main challenges:

  1. Josef was the only founder and executive. We decided to find and recruit a perfect team of co-founders and executives who will run the company together with Josef.
  2. Due to the fact that Germany is not the center of gravity for enterprise software we decided to locate the company as an Inc. in the US.

Long story short:
We were able to recruit two additional co-founders through our industry network and together with the team we decided to locate the company in the Atlanta, USA.

Tom Noonan, president and CEO of JouleX, is also the former co-founder and CEO of Internet Security Systems, which was acquired by IBM for $1.5 billion. Tom and Chris Klaus launched ISS in 1994, taking it from a startup to nearly $400 million dollars by 2008. Prior to ISS, Tom held senior positions at Dun & Bradstreet Software, where he was vice president, Worldwide Marketing. Before joining D&B Software, he specialized in automated control systems for computer-integrated manufacturing. Tom also founded two successful technology companies: Actuation Electronics, a precision motion-control company and Leapfrog Technologies, a software development company. Tom holds a Mechanical Engineering degree from Georgia Tech and a business degree from Harvard.

JouleX video:

Rene Seeber is a successful entrepreneur and the CTO and co-founder of JouleX, where he manages the engineering team and oversees design and architecture of the JouleX Energy Manager. Prior to JouleX, he founded and sold two other companies: ONLY Solutions and Cobion. ONLY Solutions was a leading Image Search Engine, which he sold in 2000. Cobion was an enterprise content security provider that crawled and indexed all available web content (images and text) with its own data center and infrastructure consisting of thousands of computers. When Internet Security Systems (ISS) purchased Cobion in 2004, René became ISS’ chief scientist for content security products. René holds a master’s in Mathematics and Computer Science from the University of Kassel in Kassel, Germany.

Finally we seed funded JouleX in December 2009 and closed an additional investment round in March 2010.

Who is JouleX?

JouleX is leading the way in sustainable energy management systems for the enterprise. Its solutions deliver significant cost savings in the form of energy usage reductions across all networked devices, while also providing robust reporting that enables companies to comply with new carbon emissions monitoring requirements. JouleX’s mission is to change the way companies manage their energy consumption, and to help them become more energy efficient.

What solutions does JouleX offer?

JouleX Energy Manager (JEM) reduces energy costs, potentially by as much as 40 to 60 percent. It does this by monitoring, analyzing and managing energy usage of all network connected devices and systems, without the use of agents.

JEM is geared toward Global 2000 companies that wish to manage and significantly reduce the energy usage associated with their network-connected devices and systems.

What advantages does JEM offer compared to its competitors?

Importantly, JEM works without the use of device agents, dramatically reducing installation time and costs while also removing the maintenance burden associated with similar technologies. Other unique benefits include:

  • Installs in only a few hours
  • Uses Multi-state Energy Monitoring that provides granular visibility into energy usage
  • On-demand, third-party Energy Triggers reduce energy waste by precisely controlling energy usage, while exception lists ensure mission-critical device and system availability
  • JEM Energy Profile combines user, system and device information from multiple sources to generate a true, easy-to-understand energy profile
  • JEM Intelligent Asset Sync validates user, system and device inventory continuously
  • JEM Condition Controller queries and controls end point system condition, eliminating data and productivity loss

What is the market potential for the JouleX Energy Manager?

JouleX estimates that the market for enterprise energy management systems for the Global 2000 will approach $1 billion by 2016.


Entry filed under: Entrepeneurs, Investments, Startups, Technology, Uncategorized, Venture Capital.

Log of the 2010 spring training camp Are some VCs „Value Added Venture Capital Investor“?

1 Comment Add your own

  • 1. jk macdonald  |  April 25, 2010 at 12:32 am

    I would like to contact the principals of JouleX , the purpose of which is for me and them to consider additional funding through my company. Please advise.


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